ITC Serif Gothic
ITC Serif Gothic was one of the first typeface families released by ITC. It was first made available as a two-weight display family in 1972. These were met with such popularity that four additional weights were added in 1974. While the first designs were a collaboration of Herb Lubalin and Antonio DiSpigna, the latter were just drawn by DiSpigna.
The design grew out of handlettering for one of Lubalin’s clients. As the name implies, ITC Serif Gothic follows the pattern of “copperplate gothics,” in that its serif structure is essentially slightly pointed stroke endings rather than full serifs.
ITC Galliard
The ITC Galliard story begins with Robert Granjon, a Parisian-born type designer who lived roughly a generation after Claude Garamond. In the 1560s, Granjon labored in Antwerp. Four hundred years later, the punches and matrices he left behind would become the beginnings of Galliard.
When Mathew Carter joined Mergenthaler Linotype as a staff typeface designer in 1965, he and Mike Parker who was the Director of Typographic Development at Linotype at the time, planned to produce the best possible interpretation of Granjon’s work. According to Carter, “The object of designing Galliard was to make a serviceable, contemporary, photo-composition typeface based on a strong historical design… not a literal copy of any one of Granjon’s faces – more a reinterpretation of his style.”
Galliard was released by Linotype in 1978. In 1981, Linotype provided the rights to the family to ITC. ITC Galliard was announced in the December 1981, issue of U&lc magazine.