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ITC Avant Garde Gothic revitalized the design community when it was released in the 1970’s. More than 20 years later it is being reborn. Athletic shoe manufacturer Adidas created their original corporate logo in the 70’s using the demi bold weight of ITC Avant Garde. After disappearing amid the crush of numerous competitors in the 80’s, Adidas is back strong in the 90’s. While new ad campaings and tie-ins with such marquee sports franchises as the New York Yankees have increased their visibility, Adidas decided to simply update their logo, retaining the strong geometric forms already created using ITC Avant Garde Gothic, rather than forging a totally new identity.
Calling itself a “new magazine for a new lifestyle,” British culture magazine Red has relied quite heavily on ITC Avant Garde to document this new lifestyle. In using ITC Avant Garde Extra Light extensively in section heads and feature story headlines, Red’s designers have modified the typeface slightly, changing the spacing and overlapping many of the letterforms, an effect that Herb Lubalin would have undoubtedly approved of. Click on the image at left to see examples of ITC Avant Garde at use in the magazine. Or click on the links below to learn more about ITC Avant Garde Gothic:
ITC Avant Garde Gothic Extra Light
ITC Avant Garde Gothic Extra Light Oblique
ITC Avant Garde Gothic Book
ITC Avant Garde Gothic Book Oblique
ITC Avant Garde Gothic Medium
ITC Avant Garde Gothic Medium Oblique
ITC Avant Garde Gothic Demi Bold
ITC Avant Garde Gothic Demi Bold Oblique
ITC Avant Garde Gothic Bold
ITC Avant Garde Gothic Bold Oblique
In the advertising supplements of most Sunday newspapers, Sizzler Restaurants ran a recent promotion for their new line of seafood dinners and selected ITC Cancione as the lead typeface for the campaign. With its rough appearance and nicked edges, ITC Cancione conveys an outdoors look, which can be associated with hiking, rock-climbing and fishing. Click on the image at left to see the ad. Or click on the link below to learn more about ITC Cancione:
ITC Cancione
Red Orb Entertainment has released The Journeyman Project 3: Legacy of Time, a four CD-ROM adventure game involving Gage Blackwood, Agent 5 of the Temporal Security Agency, a secret government body responsible for protecting the sanctity of history. For the titling of the CD-ROMs, Red Orb chose ITC Rennie Mackintosh as it main typeface. There are three fonts in the ITC Rennie Mackintosh family. Click on the image at left to see a larger image from the CD-ROM series. Or click on a link below to see a character showing for each typeface:
ITC Rennie Mackintosh Light
ITC Rennie Mackintosh Bold
ITC Rennie Mackintosh Ornaments
In their July 9 issue, the art directors at Rolling Stone magazine chose ITC Golden Cockerel as the body and headline typeface for a special excerpt of “A Man in Full,” the long-awaited new novel from Tom Wolfe. Click on a link below to to learn more about each weight of ITC Golden Cockerel:
ITC Golden Cockerel Initials & Ornaments
ITC Golden Cockerel Roman
ITC Golden Cockerel Italic
ITC Golden Cockerel Titling
If you would like to submit some material for our Type Gallery or if you know of some interesting uses of ITC typefaces, please send an e-mail to Allan Haley at allan.haley@itcfonts.com.
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